Apparently the government has asked Chinese spectators to restrain themselves from excessive cheering at the sports events, fearing it would totally overwhelm the foreigners. In the interests of fair competition shouting jia you, the popular cheer translating directly as “add oil,” is now strictly discouraged. However as you will see in the video below, the regulations could not contain the bursting energy of Chinese people 
I hope this will become a pattern. The final moments leading up to the opening ceremony were filmed at Tiananmen and in Ditan Park.
PS. Couple of direct takes from the transmission of the opening ceremony had to be taken out of this video (copyright issues, apparently). You can still download the uncut version at the bittorrent – no crime intended.
